Verbal and Non-Verbal Communication
Opening Communication
- In many encounters, the first few minutes are extremely important as first
impressions have a significant impact on the success of further communication.
Everyone has expectations and norms as to how initial meetings should proceed
and tends to behave according to these expectations. If interpersonal
expectation is mismatched, communication will not be effective nor run
smoothly, and negotiation will be needed if relations are to continue.
At a first meeting,
formalities and appropriate greetings are usually expected: such formalities
could include a handshake, an introduction to yourself, eye contact and
discussion around a neutral subject such as the weather or your journey may be
useful. A friendly disposition and smiling face are much more likely to
encourage communication than a blank face, inattention or disinterested
reception.
Reinforcement - The
use of encouraging words alongside non-verbal gestures such as head nods, a
warm facial expression and maintaining eye contact, are more likely to
reinforce openness in others. The use of encouragement and positive
reinforcement can:
•Encourage others to
participate in discussion (particularly in group work)
•Signify interest in
what other people have to say
•Pave the way for
development and/or maintenance of a relationship
•Allay fears and give
reassurance
•Show warmth and
openness.
Effective Listening -
Active listening is a very important listening skill and yet, as communicators,
people tend to spend far more energy considering what they are going to say
rather than listening to what the other person is trying to say.
The following points
are essential for effective and active listening:
•Arrange a comfortable
environment conducive to the purpose of the communication, for example a warm
and light room with minimal background noise.
•Be prepared to
listen.
•Keep an open mind and
concentrate on the main direction of the speaker's message.
•Avoid distractions if
at all possible.
•Delay judgment until
you have heard everything.
•Be objective.
•Do not be trying to
think of your next question while the other person is giving information.
•Do not dwell on one
or two points at the expense of others.
•The speaker should
not be stereotyped. Try not to let prejudices associated with, for example,
gender, ethnicity, social class, appearance or dress interfere with what is
being said
Interpersonal
communication not only involves the explicit meaning of words, that is the
information or message conveyed, but also refers to implicit messages, whether
intentional or not, which may be expressed through non-verbal behaviours.
Non-verbal communications
include facial expressions, the tone and pitch of the voice, gestures displayed
through body language and the physical distance between communicators. These
clues can give people additional information over and above spoken language.
Non-verbal messages
allow individuals to:
•Reinforce or modify
what is said in words. For example, people may nod their heads vigorously when
saying "Yes" to emphasize that they agree with the other person, but
a shrug of the shoulders and sad expression when saying "I'm fine thanks,”
may imply that things are not really fine at all!
•Convey information
about their emotional state.
•Define or reinforce
the relationship between people.
•Provide feedback to
the other person.
•Regulate the flow of
communication, for example by signalling to others that they have finished
speaking or wish to say something.
Many popular books on
non-verbal communication present the topic as if it were a language that can be
learned, the implication being that if the meaning of every nod, eye movement,
and gesture were known, the real feelings and intentions of a person would be
understood. Unfortunately interpreting non-verbal communication is not that
simple. As already mentioned, the way communication is influenced is by the
context in which it occurs. For example, a nod of the head between colleagues
in a committee meeting may mean something very different to when the same
action is used to acknowledge someone across a crowded room.
Interpersonal
communication is further complicated in that it is not possible to interpret a
gesture or expression accurately on its own. Non-verbal communication consists
of a complete package of expressions, hand and eye movements, postures, and
gestures which should be interpreted along with speech.
The forms of
interpersonal communication that are not expressed verbally are called non-verbal
communications. These include:
•Body Movements
(Kinesics)
•Posture
•Eye Contact
•Paralanguage
•Closeness or Personal
Space
•Facial Expressions
•Physiological Changes
Body Movements
(Kinesics) - Body movements include
gestures, posture, head and hand movements or whole body movements. Body
movements can be used to reinforce or emphasize what a person is saying and
also offer information about the emotions and attitudes of a person. However,
it is also possible for body movements to conflict with what is said. A skilled
observer may be able to detect such discrepancies in behaviour and use them as
a clue to what someone is really feeling. Research work has identified the
different categories of body movement that are detailed below with each
category describing the purpose they commonly serve:
Emblems: Gestures that
serve the same function as a word are called emblems. For example, the signals
that mean 'OK', 'Come here!', or the hand movement used when hitch-hiking.
However, be aware that whilst some emblems are internationally recognised,
others may need to be interpreted in their cultural context.
Illustrators: Gestures
which accompany words to illustrate a verbal message are known as illustrators.
For example, the common circular hand movement which accompanies the phrase
'over and over again', or nodding the head in a particular direction when
saying 'over there'.
Affect Displays: These
are facial expressions or gestures which show the emotions we feel. These are
often unintentional and can conflict with what is being said. Such expressions
give strong clues as to the true emotional state of a person.
Regulators: Gestures
used to give feedback when conversing are called regulators, for example head
nods, short sounds such as 'uh-huh', 'mm-mm', and expressions of interest or
boredom. Regulators allow the other person to adapt his or her speech to
reflect the level of interest or agreement. Without receiving feedback, many
people find it difficult to maintain a conversation.
Adaptors: Non-verbal
behaviours which either satisfy some physical need such as scratching or
adjusting uncomfortable glasses, or represent a psychological need such as
biting fingernails when nervous. Although normally subconscious, adaptors are
more likely to be restrained in public places than in the private world of
individuals where they are less likely to be noticed. Adaptive behaviours often
accompany feelings of anxiety or hostility.
Posture - Posture can reflect people's emotions,
attitudes and intentions. Research has identified a wide range of postural
signals and their meanings, such as:
Open and Closed
Posture: Two forms of posture have been identified, ‘open’ and ‘closed’, which
may reflect an individual's degree of confidence, status or receptivity to
another person. Someone seated in a closed position might have his/her arms
folded, legs crossed or be positioned at a slight angle from the person with
whom they are interacting. In an open posture you might expect to see someone
directly facing you with hands apart on the arms of the chair. An open posture
can be used to communicate openness or interest in someone and a readiness to
listen, whereas the closed posture might imply discomfort or disinterest.
Mirroring: Notice the
way a loving couple relate to each other. You might like to observe a close
relationship in person or on television. You will see that the partners'
postures will match, as if one partner is a mirror reflection of the other. For
example, if one partner drapes an arm over the back of a chair this might be
replicated in the other person's position. If one partner frowns, it could be
reflected in the other partner's facial expression. This 'mirroring' indicates
interest and approval between people and serves to reassure others of interest
in them and what they are saying.
Eye Contact - Eye contact is an important aspect of
non-verbal behaviour. In interpersonal interaction, it serves three main
purposes:
•To give and receive
feedback: Looking at someone lets them know that the receiver is concentrating
on the content of their speech. Not maintaining eye contact can indicate
disinterest. Communication may not be a smooth process if a listener averts
their eyes too frequently.
•To let a partner know
when it is their 'turn' to speak: This is related to the above point. Eye
contact is more likely to be continuous when someone is listening, rather than
speaking. When a person has finished what they have to say, they will look
directly at the other person and this gives a signal that the arena is open. If
someone does not want to be interrupted, eye contact may be avoided.
•To communicate
something about a relationship between people: When you dislike someone, you
tend to avoid eye contact and pupil size is often reduced. On the other hand,
the maintenance of positive eye contact signals interest or attraction in a
partner.
Paralanguage - Paralanguage relates to all aspects of the
voice which are not strictly part of the verbal message, including the tone and
pitch of the voice, the speed and volume at which a message is delivered, and
pauses and hesitations between words. These signals can serve to indicate
feelings about what is being said. Emphasizing particular words can imply
whether or not feedback is required.
Closeness and Personal
Space- Every culture has
different levels of physical closeness appropriate to different types of
relationship, and individuals learn these distances from the society in which
they grew up. In today's multicultural society, it is important to consider the
range of non-verbal codes as expressed in different ethnic groups. When someone
violates an 'appropriate' distance, people may feel uncomfortable or defensive.
Their actions may well be open to misinterpretation.
In Western society,
four distances have been defined according to the relationship between the
people involved:
Intimate Distance
(touching to 45cm)
Personal Distance
(45cm to 1.2m)
Social Distance (1.2m
to 3.6m)
Public Distance (3.7m
to 4.5m)
These four distances
are associated with the four main types of relationship - intimate, personal,
social and public. Each of the distances are divided into two, giving a close
phase and a far phase, thus making eight divisions in all.
Intimate Distance:
Ranges from close contact (touching) to the 'far' phase of 15-45cm. In British
society, it tends to be seen as an inappropriate distance for public behaviour
and, as mentioned above, entering the intimate space of another person with whom
you do not have a close relationship can be extremely disturbing.
Personal Distance: The
'far' phase of personal distance is considered to be the most appropriate for
people holding a conversation. At this distance it is easy to see the other
person's expressions and eye movements, as well as their overall body language.
Handshaking can occur within the bounds of personal distance.
Social Distance: This
is the normal distance for impersonal business, for example working together in
the same room or during social gatherings. Seating is also important;
communication is far more likely to be considered as a formal relationship if
the interaction is carried out across a desk. In addition, if the seating
arrangements are such that one person appears to look down on another, an
effect of domination may be created. At a social distance, speech needs to be
louder and eye contact remains essential to communication, otherwise feedback
will be reduced and the interaction may end.
Public Distance:
Teachers and public speakers address groups at a public distance. Exaggerated
non-verbal communication is necessary if effective communication is to occur.
Since subtle facial expressions are lost at this distance so clear hand
gestures are often used as a substitute. Larger head movements are also typical
of an experienced public speaker who is aware of changes in the way body
language is perceived at longer distances.
Understanding these
distances allows individuals to approach others in non-threatening and
appropriate ways. Individuals can begin to understand how other people feel
about them, how they view the relationship and, if appropriate, adjust their
behaviour accordingly.
As you can see,
non-verbal communication is an extremely complex yet integral part of overall
communication skills. People are often totally unaware of the non-verbal
behaviour they employ. A basic awareness of these aspects of communication
strategies, over and above what is actually said, can help to improve
interaction with others. Knowledge of these signs can be used to encourage
individuals to talk about their concerns and can lead to a greater shared
understanding.
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